SEO (Search Engine Optimisation)

Because Search Engine Optimisation (SEO) is among the most popular subjects on the Internet, the best attitude for you to take is to be sceptical. The fact is, even though every web site design should plan SEO in from the very start like our designs do, you might not need to be overly concerned about it. There is one thing you can be absolutely sure of; everyone with a web site wants to be No. 1 in the search engine results.

We can help you achieve top search engine results, but before we go headlong toward that goal, we will help you be sure you are ready for it. When we create your web site and marketing from the start, you will know in advance when proactive SEO should be done.

If someone else created your site, or you are educating yourself on SEO and web marketing, SEO could be the proverbial "cart before the horse" if you are not careful. For example, if your site is not generating sales, or getting the desired action from the visitors you are already getting, SEO will just give you more traffic without results.

Also, it could hurt your business if you underestimate the power of your traditional marketing. What! A web design company would dare say such a thing? Yes, because your web site design and web marketing is only "part" of your marketing. Very few businesses can succeed on a web presence alone. But very few businesses can do as well without a web site either.

McKenzie-Thorpe is a marketing company as much as we are a web design company. We are more than an SEO company, we provide SEO as a marketing company. You will get results instead of just having a web site design or a search engine optimised web design. We plan for your success, not just getting you to the top of the search engines.

Aside from the wrong emphasis that often prevails in SEO, there are also some sinister things to be avoided. The search engines are always adapting because so many people try to cheat. Any good SEO advice will always recommend honesty. Create a quality web page with good structure, clean code, useful content, and just play by the rules. Avoid any kind of "tricks" and you will do better.

Bad advice is only one pitfall though. Cheap solutions and "magic pill" secrets can be worse than a mere waste of money, they can even be devastating. Many of these schemes can get you blacklisted by search engines, which is a death blow to your web site. Always seek professional advice.

There is no magic SEO software program to put you on top of the search results. But there are a lot of con artists looking for ill informed buyers.

Automated submission services are viewed by search engines the same way you feel about all that junk mail you get. If submitted too often, they can kill your site, and automated submissions are rejected by all major search engines.

Some schemes use link strategies and promise to deliver hordes of traffic to your site. Search engines either know of these offenders, or will soon discover them. Either way, all sites associated with a linking scheme will find themselves blacklisted by the search engines.

You will only benefit from targeted traffic. The number of people using your web site requires something called bandwidth which you have to pay for. It's like the difference between a dual carriageway and a six lane motorway. You don't want to pay for motorway traffic if you don't have profits to cover it and no one is buying.

Regardless of any SEO claims made, there are only two ways to get on top: time and effort, or buy your way to the top. Your natural desire to get there quickly, easily, and cheaply is the very thing that will be used to try and scam you. Bogus snake oil will always look good because you will want to believe it can work.

If you are ready for Search Engine Optimisation that considers all the other variables in your marketing mix, contact us right now. We can help you set priorities and succeed with more than just SEO.