Who Uses Blogs?
Blog users are as varied as the types of blogs available. However, they may be categorized in to four main types: personal bloggers, business bloggers, organizational bloggers and professional bloggers.
Personal bloggers often create blogs that contain diary or journal-type entries. Some focus their blogs on specific themes or topics that they feel passionately about like sports, technology, education, news, politics, pets, writing, art or photography.
Business bloggers create blogs to promote their products and/or services. Although these business or commercial blogs typically use this online medium as a promotional or marketing tool, the more successful ones do not contain advertisements or ‘marketese’ in their blog entries. Their blogs have to offer real, usable information for readers like reviews, comments, links to relevant articles and similar resources.
Organizational bloggers are people who blog as a way to communicate internally (with fellow employees, students, etc.) and/or externally (with clients, general public, etc.). These types of bloggers may be found in corporations, educational settings, non-profit organizations, and community clubs, among others.
Professional bloggers are considered a rare breed in the blogging community. These are people who are actually hired or paid to blog. They may either propose their own blog topics to a blogging network like The Weblogs, Inc. by Jason Calacanis or they may be hired to write about a specific topic by a network or a company. An example of the latter is someone like Helen Jane Yeager, who was hired to become a professional Hollywood blogger.
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