Copy Writing

Why you need a word junkie.

Words manipulate, motivate, provoke, inform, intrigue and breathe life into your marketing objectives.

Not so long ago there was a misguided belief that words would be consigned to the bottom shelf in the marketing tool shed – shoved out by an insatiable appetite for graphic content. How wrong. The internet has changed all that. The power of words is more important than ever in marketing and branding. The talent of the skilled copywriter is back in demand.  If you want marketing with impact you should chose your copywriter carefully. You need a word junkie.

The secrets of copywriting for Search engine optimisation (SEO)

Take page ranking in search engines. Google loves words, but only the right kind of words. The words you use on your website are like carefully placed search engine tit-bits. Optimised copywriting balances every word and sentence to seduce robots into loving your content. But it’s not a trick, and you can’t just rattle it off.  Sometimes it takes days to get it right.

Google consumes your words verifying the content and context with an algorithm of increasing organic complexity. It’s an interrogation that’s based on your words not your pictures. Search engines love well written informative copy that’s carefully crafted. If you haven’t already sussed it, copywriting for search engine optimisation is a calculating and exacting discipline. You should invest in the best copywriters you can afford.

New sex technique is a cure for baldness.

Bet you want to read about it? It proves a simple point. Words get attention. Marketing copywriting is the art of button pressing and selective mental massage. Painting pictures in the mind to motivate and provoke. Great copywriting connects people with your product or service in enduring and dynamic ways. Your goal is to be first in the mind. Think great copy. You’re already thinking W.

Great copy motivates people to take action, tipping them towards a decision or impression. Your words should set you apart from everybody else. Great copywriting makes you memorable. ‘Advancement through technology’ may not be a winner, but ‘Vorsprung durch Technik’ is probably the best slogan in the world.

The copywriter’s goal should always be clear enduring communication. But just like a pallet with four colours and a blank canvass, the tools don’t make the artist.  Great copywriting is a dark art. A witches brew of creativity, psychology, manipulation and carefully crafted words.

In a cluttered world of mediocre lifeless text you need great copy that sells, motivates and energises your marketing. We can start doing that for you in just two words. Contact Us.

• Web & marketing copywriting
• Brand names and slogans